I just saw this on TomsHardware: http://www.tomshardware.com/news/gf1...104,10045.html

Apparently XFX is not going to sit out this round of Fermi releases (470 and 480.) No real reason given but people speculate it's because they cannot guarantee a lifetime warranty with a product that runs so hot. Could be that this is an April Fool's article, but the original was posted on the 29th, it's just the "fermentation" and "ferm up" parts make me question it a little.