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Microsoft Developing Cookie-Alternative To Track User Activity

Discussion in 'eTeknix News' started by Aruffell, Oct 11, 2013.

  1. Aruffell

    Aruffell The Don eTeknix Staff Forum Admin

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    <p>Ad Age reports that Microsoft is looking to develop an advertising alternative to cookies, something Google has recently started to investigate. Microsoft wants to find new ways to track user activity across various devices so that their activity on one device can be used to calculate what adverts they may see on another device. Microsoft wants [&#8230;]</p><p>The post <a href="http://www.eteknix.com/microsoft-developing-cookie-alternative-track-user-activity/">Microsoft Developing Cookie-Alternative To Track User Activity</a> appeared first on <a href="http://www.eteknix.com">eTeknix</a>.</p>

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